Is your marketing working? Whether your answer is ‘no’, ‘not sure’, or ‘kind of’, it’s time to revisit where you might be going wrong…

I find faces fascinating. That’s why I love the challenge of taking an engaging portrait photo.

Portrait photography is a real art. A good portrait photographer aims to represent the subject in such a way as to help the viewer connect with that person. Getting it right isn’t always easy.

These days, you wouldn’t think about NOT building your own website. Whether you’re an IT consultant, a Pilates instructor or a dog groomer, a website is an absolute must. But if you’re starting out or if your budget is a little tight, you might consider a DIY website. After all, how hard can it be?

A quick look at your inbox will remind you that many companies use email marketing to grow their business. And it’s hard to imagine they’d continue using it if it didn’t work.

When budgets are tight, making the most of your local marketing activities can make all the difference to your small or medium-sized business.

When it comes to choosing the ‘right’ social media for your small business, it’s often a matter of narrowing down your choices. That’s right. You don’t need to be everywhere! What you do need to be is realistic.

Your profile image is the first thing I look at when I meet a new client who’s seeking help with social media. Why?… Well, I want to make sure that my clients have a powerful portrait that is a true representation of who they really are. A professional business portrait can open many doors for you.

Today, business branding goes hand-in-hand with telling a compelling story via text or images. Your brand needs to communicate the set of ideas that a company or a product stands for in people’s minds.