Branding &Logo Design

What’s The Real Value Of Your Brand?

Your brand can be worth millions. Think of Gucci, Rolls-Royce, Akubra, Penfolds, RipCurl, Steve Irwin, and others.

I’ll help you identify and develop the value of your brand (how the world and your customers see you; what they think of you and what you mean to them).

Why Is Brand Development Important?

  • Building your brand takes thought, strategic planning and time.
  • Poor brand management can wreck your company in a day.
  • A strong brand and good marketing strategy can activate buyers and keep them coming back.
  • Make your brand work for you so you don’t have to work so hard!

My Branding Services

A brand assessment is a health check of your brand to help you discover what your brand means to others, to identify any problems areas. In particular, I will assess your:

  1. Brand image
  2. Brand strengths and weaknesses
  3. Business and marketing goals and their alignment with your branding
  4. Social media set-up and content
  5. Latest print advert.

I will help you to create your brand identity to make you stand out from the crowd; to cut through the noise and get the attention of prospective customers. In particular, I will help you define your:

  • Uniqueness (Unique Selling Proposition)
  • Messages for each target audience
  • SWOT Analysis (Strengths, Weaknesses, Opportunities and Threats).

I work with graphic designers who can create a custom-designed logo or re-design your current logo. Your new identity will boost your brand recognition, create impact, recall and trust with your customers.

What do you get from us?

  • Three company logo designs to choose from
  • The final logo (high and small resolutions JPEG and TIF files)
  • Style guide (color scheme, typeface and different versions of your logo).

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